How Formula 1 boosts fan satisfaction to 88% by making every second count
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How Formula 1 boosts fan satisfaction to 88% by making every second count
Since its spotlight on the 2019 Netflix series "Drive to Survive," Formula 1 has experienced a remarkable surge in U.S. television viewership, nearly tripling its audience and attracting unexpected demographics like young people and women to its 1.5 billion viewership base. Now facing the challenge of sustaining this growth and fostering fan loyalty, Formula 1 aims to provide personalized experiences, such as exclusive access to team garages and tailored merchandise recommendations. To achieve this, Formula 1 teams leverage Einstein 1 and Salesforce Data Cloud, transforming into personalized pit crews for each fan. This integrated approach enables sales, service, and marketing professionals to deliver consistent, high-speed experiences that captivate and delight fans, ensuring Formula 1's continued success in the competitive world of motorsports entertainment.
Lieu :
How Formula 1 boosts fan satisfaction to 88% by making every second count
Détails
Programme
How Formula 1 boosts fan satisfaction to 88% by making every second count
Since its spotlight on the 2019 Netflix series "Drive to Survive," Formula 1 has experienced a remarkable surge in U.S. television viewership, nearly tripling its audience and attracting unexpected demographics like young people and women to its 1.5 billion viewership base. Now facing the challenge of sustaining this growth and fostering fan loyalty, Formula 1 aims to provide personalized experiences, such as exclusive access to team garages and tailored merchandise recommendations. To achieve this, Formula 1 teams leverage Einstein 1 and Salesforce Data Cloud, transforming into personalized pit crews for each fan. This integrated approach enables sales, service, and marketing professionals to deliver consistent, high-speed experiences that captivate and delight fans, ensuring Formula 1's continued success in the competitive world of motorsports entertainment.
Lieu :
How Formula 1 boosts fan satisfaction to 88% by making every second count
